AlphaCore Wealth Advisory Expands into Colorado with Merger of Denver-Based Johnston & Associates

Firm’s expansion yields increased resources and capacity to meet demand for a diversified investment approach combined with comprehensive wealth planning.

AlphaCore Wealth Advisory, a wealth advisory firm based in San Diego, CA, announced today the merger with Johnston & Associates (Johnston) based in Denver, Colorado. The deal adds approximately $400 million in assets under management from high net-worth clients primarily in Colorado and Oklahoma. Importantly, two experienced executives from Johnston will join the AlphaCore team, bringing with them deep expertise in tax and estate planning strategies, risk management, insurance planning and small business advisory services.

The newly merged firm shares AlphaCore’s focus on comprehensive wealth advisory services. In addition to creating an entire wealth plan for clients, they work to incorporate diversified portfolio strategies into client portfolios, which is needed for today’s market environment. “We have been diligently seeking to expand our wealth planning capabilities. With the addition of the experienced team at Johnston & Associates we are adding members that have multiple decades of experience specifically in tax and insurance planning, complemented by diversified portfolio management. In addition, Johnston and team will maintain their Cherry Creek office and we are excited to expand our footprint into the Denver area,” says Dick Pfister, AlphaCore’s CEO. “It is critical that the firms we choose to partner with share our dedication to serving clients well and our wealth advisory philosophy.”

Jim Johnston founded Johnston and Associates more than 30 years ago and has created an enduring client service and advisory practice emphasizing tax and insurance planning. Ed Durica, CFA, Johnston’s Chief Investment Officer, will also be joining the AlphaCore team and brings with him more than 20 years of portfolio management experience.

Although most of AlphaCore’s growth has been organic, they have been strategically aligning synergistic advisory firms. The merger of Johnston is the fifth that AlphaCore has completed in the past five years. As the firm has grown, experienced team members have been added to ensure the highest levels of customer service and investment management expertise.

“We have been seeking a strategic partner for multiple years and have been very conscious of adding value for our clients, gaining operational efficiencies, and having an excellent culture fit. AlphaCore became the natural choice for us on all levels,” said Jim Johnston, Founder of Johnston & Associates. “We are excited to provide our clients with access to their platform and resources, which we feel will ultimately enhance the service experience.”

This merger comes shortly after announcing AlphaCore’s expansion to the East coast with the addition of Magnolia Financial Advisors based in Greenwich, CT and Bluffton, SC. In addition, AlphaCore has hired several new team members to complement AlphaCore’s expansion into Sacramento and opening an office in Scottsdale, Arizona.



About AlphaCore Wealth Advisory

AlphaCore is a wealth advisory firm with a national presence dedicated to helping clients build and preserve their wealth. The firm combines sophisticated wealth planning techniques combined with investment management services prepared for the unique market environment investors face today. The firm supports its advisers with dedicated research, customizable models, client performance reporting tools, financial planning tools, operational and marketing resources. In addition, all advisers benefit from support in legal and compliance, human resources, and hosted information technology. Currently managing approximately $2 billion, the firm has offices in La Jolla, CA, Scottsdale, AZ, Denver, CO and Sacramento, CA. For more information, please contact us via phone at 858-875-4100 or via email at

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