Privacy Policy

This Privacy Policy, effective as of October 13, 2017, discloses the privacy practices and policies for the websites of AlphaCore Wealth Advisory LLC, including any hyperlinked or subdomain websites, and various related services (collectively, the “Site”). Please read the information below for more information regarding your use of this Site.

AlphaCore Wealth Advisory LLC, together with its affiliates (sometimes collectively referred to herein as “AlphaCore”, “us”, or “we”), the provider of the Site, is committed to protecting your confidential information and your online privacy. You acknowledge that this Privacy Policy is part of our Terms and Conditions, and by accessing or using our Site, you agree to be bound by this Privacy Policy and all other Terms and Conditions, which can be found at Terms and Conditions If you do not agree to these terms, please do not access or use this Site.

We reserve the right to change this Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by reasonable means, including without limitation, issuing an email to the email address listed by registered users, and/or posting the revised policy on this page. You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this Site and this Privacy Policy periodically, and to be aware of any modifications. Your continued use of the Site after such modifications will constitute your acknowledgment of the modified Privacy Policy and agreement to abide and be bound by the modified Privacy Policy.


  1. Collection of Information

    Personally Identifiable Information:

    This refers to public and nonpublic information that lets us know the specifics of who you are. When you engage in certain activities on this Site, we may ask you to provide information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. However, if you elect to engage in these activities we may ask that you provide us with personal information, such as your first and last name, mailing address, email address, employer, job title and department, telephone and facsimile numbers, and other personal identifying information. Depending upon the activity, some of the information we ask you to provide may be identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity. The categories of Personally Identifiable Information we collect from you via this website and/or in order to provide services to you  may include, without limitation: (i) information we receive from you on applications or other forms such as tax identification number, income and other financial data, investment experience, and data and information related to other financial accounts (ii) verbal or written communications, (iii) information about transactions and account history with us, our affiliates and others. This includes information about other products you have purchased through our affiliated and/or non-affiliated companies, such as information about additions and redemptions, and (iv) information we receive about you from third parties such as solicitors, brokers, selling agents, advisers, product sponsors and clearing firms and/or their service providers. We use this information to assist you in meeting your personal financial goals. We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us or it is provided to us by our affiliates or business partners. We may also collect information from you at other points on our Site that state that such information is being collected.

    Non-Personally Identifiable Information:

    This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our Site in several ways, which information may include, without limitation, IP addresses used to connect your computer to the internet, URL data, location information, and computer, device, and connection information. This information is compiled and analyzed on both a personal and an aggregated basis, but does not on its own provide direct association with any specific individual.


  2. Use of Your Information

    Personally Identifiable Information:

    We may use Personally Identifiable Information to contact you and deliver information to you, including without limitation, offering our products and services to you. We may also use Personally Identifiable Information to enhance the operation of our Site, improve our marketing and promotional efforts, statistically analyze Site use, improve our service offerings, and customize our Site’s content, layout, and services.

    For our customers, we will primarily use your Personally Identifiable Information to provide our services to you (as required by and in accordance with our agreements with you), including without limitation, processing your transactions, maintaining your accounts, responding to court orders and legal investigations, and/or reporting to credit bureaus. We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems and enforce our agreements with you. Your Personally Identifiable Information will be maintained during the time you are a customer, and thereafter, as such records are required to be maintained by federal and state securities law. As permitted by law, federal and state securities regulators (as well as consultants and attorneys) may review AlphaCore’s records and your personal records in order to assist us in meeting our regulatory obligations. After the required period of record retention, all information may be destroyed.

    Non-Personally Identifiable Information:

    In addition, we may also collect, or our third-party ad server and/or content server (if any) may collect, certain Non-Personally Identifiable Information. This information is ultimately stored in the form of stored categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our Site, and to gather demographic information. Our third-party ad servers (if any) may also provide us with summary (but not individual) reports that will tell us how many ads were presented and clicked upon at our Site.


  3. Sharing or Disclosing Your Information

    Personally Identifiable Information:

    In order to implement strategies and transactions in connection with our business purposes, we may be required to provide your Personally Identifiable Information to affiliated and non-affiliated third-parties. Only the information required to implement the strategy or transaction is provided. Non-affiliated third-parties often include custodians, broker-dealers, tax professionals, accountants, attorneys, bankers, and other service providers with which you do business. We may share Personally Identifiable Information with other third-parties if we expressly tell you about such sharing at the time you submit your Personally Identifiable Information (or prior to any such sharing), and we give you a reasonably opportunity to opt-out of such sharing.

    We may provide some of our services through contractual arrangements with services providers, partners, and other third-parties (collectively, “Service Providers”). We and our Service Providers may use your Personally Identifiable Information to operate our sites and to deliver services to you. We will encourage our Service Providers to adopt and post privacy policies and seek to ensure that these Service Providers are obligated to protect your Personally Identifiable Information. However, the use of your Personally Identifiable Information by our Service Providers is ultimately governed by the privacy policies of those Service Providers, and is not subject to our control.

    Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

    We do not sell, trade, or rent your Personally Identifiable Information to others. However, Personally Identifiable Information may be disclosed or transferred to relevant third-parties in connection with a proposed or actual sale, merger, transfer, or exchange of all or a portion of our business or an operating unit of our business.

    Non-Personally Identifiable Information:

    We may also provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related Site information to third-party advertisers, but these statistics do not include any Personally Identifiable Information.


  4. Cookies

    When you use our Site, we may store cookies on your computer in order to facilitate and customize your use of our Site. A cookie is a small data text file, which a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. The cookies make your use of the Site easier, make the Site run more smoothly and help us to maintain a secure Site. You are always free to decline our cookies if your browser permits, but some parts of our Site may not work properly in that case.

    We may use an outside ad serving company to display banner advertisements on our Site. As part of their service, such third-party ad server may place a separate cookie on your computer. We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. We and our third-party ad server (if any) may collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server, and whether you responded to a particular ad. Other advertisers may also place banner ads on our Site in the same manner as above, but we will not disclose any Personally Identifiable Information to them.


  5. Accuracy of Your Information

    We believe you should have the ability to access and edit the Personally Identifiable Information that you have provided to us. As available, you may change certain Personally Identifiable Information in your account online at any time by linking to your account in accordance with instructions posted elsewhere on this Site. You may also access and correct your personal information and privacy preferences by emailing us at or writing us at:

    AlphaCore Wealth Advisory, LLC
    875 Prospect Street, Suite 315
    La Jolla, California 92037

    Please include your name, address, and/or email address when you contact us.

    We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions. In addition, it may be impossible to completely delete your information without some residual information because of backups.


  6. Choices Regarding Privacy Preferences

    We may, from time to time, send you email regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only AlphaCore (or agents working on behalf of AlphaCore and under confidentiality agreements) will send you these direct mailings, and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell us when you give us your personal information. Or, at any time you can easily edit your account information to no longer receive such offers and mailings.

    You also have choices with respect to cookies, as described above. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, some parts of our Site may not work properly.


  7. Security of Your Information

    At our Site, you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our users is of utmost concern to us. Your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to via password.

    Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, although we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third-party.

    Internally, we limit access to your personal information to those employees who need to know in order to conduct our business, service your account, and assist you in accomplishing your investment objectives. We have adopted policies intended to protect the personal information of all of our present and former clients. Each employee is required to comply with AlphaCore’s Code of Ethics, Privacy Policy, and Privacy & Information Security Policy, which reiterate the confidentiality of all our clients’ information. 

    In complying with applicable laws and regulations, we maintain physical, electronic, and procedural safeguards to protect your personal information. We maintain a secure office to ensure that your information is not placed at unreasonable risk. Electronic information is subject to all reasonable access control and intrusion prevention technologies. Physical access to electronic and paper records is secured with password, access codes and/or locks.


  8. Third-Party Advertising

    Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other sites accessible through our Site (if any) have their own privacy policies and data collection, use, and disclosure practices. Please consult each site’s privacy policy. We are not responsible for the policies or practices of third-parties. Additionally, other companies which place advertising on our Site (if any) may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these companies directly if you have any questions about their use of the information that they collect.


  9. Privacy of Minor Information

    You must be at least 18 years old to have our permission to use this Site. Our policy is that we do not knowingly collect, use, or disclose Personally Identifiable Information about visitors that are under 18 years of age.


  10. Contacting Us

    If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us by sending a letter to: 

    AlphaCore Wealth Advisory LLC
    Attn: Privacy Compliance Officer
    875 Prospect Street, Suite 315
    La Jolla, California 92037

    You may also contact us by email at or via telephone at (858) 875-4100.

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I am interested in learning about the services of AlphaCore Wealth Advisory LLC, an SEC registered investment adviser. By submitting my name and phone number (which I intend and agree will constitute my electronic signature for the purpose of agreeing to this consent), I expressly consent to be contacted by AlphaCore by phone and/or email, even if the number I provide is on a Federal and/or a state "Do Not Call" list. I represent that I am authorized to provide this consent on behalf of the phone number provided and that such consent is given voluntarily. I understand that I am not required to enter into this consent as a condition of purchasing any property, goods, or services.

This consent is effective unless and until revoked by me, which may be done at any time by emailing, by calling 858-875-4100, or by notifying the representative that calls you.

You may request a copy of this consent or our privacy policy to be emailed or mailed to you by contacting us. Click here to read AlphaCore's privacy policy.

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