Privacy Policy

AlphaCore Capital LLC (“AlphaCore”, “we”, “us”, “our”) recognizes the importance of keeping information about you confidential and secure and is committed to protecting the nonpublic personal and financial information of our clients and consumers who obtain or seek to obtain financial products or services. We fulfill this commitment by establishing and implementing policies and systems to protect the security and confidentiality of this information. This Privacy Policy describes how we and our Covered Entities (as defined below) collect, use, disclose, and protect the nonpublic personal and financial information of our clients and consumers. Except as otherwise noted herein, for purposes of this notice, prospects shall be treated as “clients”.

Covered Entities means AlphaCore Capital LLC, AlphaCore Insurance Services LLC and any controlled subsidiary of such entities.

Before submitting any information to AlphaCore through, on, or in connection with the services or this website, please review this Policy carefully. By submitting personal data directly to us, you acknowledge that we collect, use, disclose, and protect your information as described in this Policy. We will continue to evaluate this Policy and will post any updates here. Please check this page periodically. Your continued use of this website indicates your continued understanding of the updated Policy.

This Policy is split into sections. For your convenience, links to each of those sections are as follows: 

AlphaCore Financial Information Privacy Policy

Privacy Notice and California Notice at Collection

ALPHACORE FINANCIAL INFORMATION PRIVACY POLICY

I. WHAT YOU SHOULD KNOW

AlphaCore Capital LLC (“AlphaCore,” “we,” “us,” “our”) recognizes the importance of keeping information about you confidential and secure and is committed to protecting the nonpublic personal information of our clients and consumers who obtain or seek to obtain financial products or services. We fulfill this commitment by establishing and implementing policies and systems designed to protect the security and confidentiality of this information. This Financial Information Privacy Policy (“Policy”) applies as between AlphaCore and customers to whom AlphaCore provides financial products and/or services (such customers referred to herein as “you,” “your,” and “yours”). This Policy describes our compliance with applicable financial privacy laws, including the Gramm-Leach-Bliley Act.

For California residents only, please refer to the AlphaCore Privacy Notice and California Notice at Collection for more information about how we process information that is not subject to this Policy.

II. SAFEGUARDING YOUR INFORMATION

AlphaCore limits access to nonpublic personal information about you to personnel who need to know the information to provide services to you. We have adopted policies intended to protect the personal information of all our present and former clients. Each employee is required to comply with AlphaCore’s Code of Ethics, Privacy Policy, and Information Security Policy, which reiterate the confidentiality of our clients’ information. AlphaCore maintains physical, electronic, and procedural safeguards that we believe are reasonably designed to comply with federal standards to protect your nonpublic personal information.

III. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

Depending on the services you use, AlphaCore may collect the following types of nonpublic personal information about you:

• Personal Identification Information: Your name, address, telephone numbers, e‐mail address, current or former employer, tax identification number, date of birth, social security number, and other personal or financial information, obtained from you, identification documents (such as a passport or driver’s license), applications, subscription agreements and other communications.
• Account and Transaction Information: Information regarding your account balances and financial transactions with us, our affiliates, or nonaffiliated third parties, including purchases, redemptions, transfers, and other account activity.
• Financial Profile Information: Information regarding your income, assets, investment experience, risk tolerance, financial transactions, and other personal or financial information obtained from you or from third parties, including investment advisors, broker-dealers, consultants, managers, product sponsors, clearing firms, and their service providers.
• Professional and Employment Information: Information relating to a client’s occupation, employer, employment history, income, professional credentials, and industry affiliations. 
• Tax and Financial Reporting Information: Federal, state and local tax returns, information regarding interest, dividends, taxes paid or owed, social security and Medicare benefits, and other financial information.  
• Website and Online Activity Information: Internet or other electronic network activity information, including browsing history, search and clickstream history, Internet Protocol (IP) address, online identifiers, device identifiers, online website tracking information, and other information relating to use of our website.
• Audio, Visual, and Related Information: Audio or visual recordings of client meetings, and photographs or other visual recordings taken in connection with AlphaCore-sponsored events or activities. 
• Sensitive Personal Information: Certain nonpublic personal information we collect may be considered sensitive personal information, including Social Security numbers; driver’s license, state identification card, or passport numbers; financial account information; account credentials; and other information collected in connection with providing advisory services and maintaining client accounts.

AlphaCore may combine any nonpublic personal information we collect on our website with information collected from or about you in other contexts, including information collected online, through email exchanges with you, from publicly available sources, or from offline sources such as information collected when you call. AlphaCore will treat such combined information in accordance with this Policy.

AlphaCore collects nonpublic personal information that you voluntarily provide to us or that our affiliates, service providers, or other parties provide in connection with the financial services we provide. We also automatically collect technical and usage information through our website, as described below. The applicable privacy notice depends on the information and the context in which it is collected; information subject to the CCPA is addressed in our California Privacy Notice.

When you visit our website, our website automatically collects technical and usage information from your computer or device, including IP address, browser, device type, pages viewed, links clicked, session duration, and general interaction and diagnostic data. This information may be used to maintain, secure, and improve our website and services and may be analyzed on an aggregated or de-identified basis. For more information on our use of cookies and your choices regarding them, please see our Cookie Policy. 

This Privacy Policy is intended to address the information we collect from you.  Other websites which are accessible through our Site, and browsers which use cookies, have their own privacy policies and data collection, use and disclosure practices. Please consult each of these sites or browsers for their privacy policies.  We are not responsible for the privacy policies or practices of third-parties.

IV. CATEGORIES OF INFORMATION WE DISCLOSE TO NON-AFFILIATED THIRD PARTIES

AlphaCore occasionally discloses nonpublic personal information about you to non‐affiliated third parties as permitted by law, including in the following instances: 

• for our everyday business purposes as necessary to execute, process, service and confirm securities transactions or other services that you request or authorize,
• to fulfill our contractual obligations to you 
• to service and administer your account and commingled investment vehicles in which you are invested,
• to communicate with you as our client or the authorized contact of our client, 
• to market our products and services to you, 
• to manage our business operations, including but not limited to managing our products and services, collecting money that is owed to us, and making payments for products and/or services rendered,
• to manage privacy and security,
• to aid in the detection and prevention of financial crimes,
• to comply with our regulatory requirements, or
• to respond to court orders and other legal proceedings, such as responding to a subpoena.

AlphaCore may disclose nonpublic personal information concerning you to law enforcement agencies, federal or state regulatory agencies, self‐regulatory organizations, or other nonaffiliated third parties if required or permitted by law, including in response to a court order, judicial subpoena, regulatory inquiry, or other legal or regulatory obligation.  We may disclose nonpublic personal information to third parties in connection with a proposed or actual sale, merger, transfer, exchange, reorganization, or other disposition of all or a portion of our business, as permitted by law.

When your nonpublic personal information is disclosed to unaffiliated third parties, they are not permitted to use the information for any purpose other than to assist us in servicing and administering your account(s), providing or improving the services we offer, or as otherwise permitted by law. 

Nonpublic personal information may be retained by AlphaCore for as long as necessary or appropriate to provide services, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and satisfy recordkeeping requirements. Access to such information is limited to personnel who need to know the information to provide services to you and is protected by appropriate safeguards.

V. CATEGORIES OF INFORMATION WE DISCLOSE TO OUR AFFILIATED ENTITIES

AlphaCore may disclose your name, address, e-mail address, phone number, taxpayer identification number, account and other identifying numbers, account balances, information about your past or pending transactions, and other nonpublic personal information to our affiliated entities as permitted by law and as reasonably necessary for our business purposes, including servicing accounts, administering products or services, compliance, risk management, operations, and related purposes.

VI. INFORMATION ABOUT OUR FORMER CUSTOMERS

AlphaCore does not disclose nonpublic personal information about former customers to nonaffiliated third parties except as required or permitted by law, including in response to a court order, judicial subpoena, regulatory inquiry, or other legal or regulatory obligation. AlphaCore may also disclose nonpublic personal information about former customers to service providers or other nonaffiliated third parties as necessary to service or administer the customer relationship or as otherwise permitted by law. 

AlphaCore may disclose nonpublic personal information about former customers to affiliated entities as permitted by law and as reasonably necessary for our business purposes, including compliance, risk management, operations, and related purposes.

VII. ACCESS TO YOUR INFORMATION

You may request access to nonpublic personal information that AlphaCore maintains about you. AlphaCore will review access requests in accordance with applicable law and its policies and may deny access where there is a legal, regulatory, security, confidentiality, or administrative reason to do so. Individuals requesting access to personal information maintained by AlphaCore should contact [email protected].

VIII. CHANGES TO THIS POLICY

AlphaCore may modify, alter or otherwise update this Policy at any time. AlphaCore will promptly post the new policy or summary on its public website including the date the Policy was revised.

IX. MORE INFORMATION

If you have any questions about this Policy, please contact us by email at [email protected] or regular mail as follows: 

AlphaCore Wealth Advisory
Attn: Privacy
1200 Prospect Street, Suite 200
La Jolla, California 92037

Revised November 3, 2026

ALPHACORE PRIVACY NOTICE AND CALIFORNIA NOTICE AT COLLECTION

This AlphaCore Privacy Notice and California Notice at Collection (“CA Privacy Notice”) supplements the AlphaCore Privacy Policy and is provided to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations (collectively, the “CCPA”). This CA Privacy Notice applies only to California residents and describes how AlphaCore Capital LLC (“AlphaCore,” “we,” “us,” and “our”) collects, uses, discloses, retains, and protects personal information that is subject to the CCPA.

This CA Privacy Notice applies to visitors to and users of www.alphacore.com (the “Site”), visitors to our offices, and employees and other personnel of entities that are our current or prospective customers or business partners (collectively, “you,” “your,” and “yours”). 

This CA Privacy Notice applies to personal information subject to the CCPA. Personal information collected, processed, or disclosed subject to the Gramm-Leach-Bliley Act or the California Financial Information Privacy Act is exempt from certain CCPA requirements, as provided in California Civil Code section 1798.145(e). This exemption applies to qualifying information, not to AlphaCore or to an individual’s entire relationship with us, and does not apply to California Civil Code section 1798.150. Our AlphaCore Financial Information Privacy Policy describes our practices concerning nonpublic personal information obtained in connection with financial products or services. A client or prospective client may also have information covered by this CA Privacy Notice, such as website or event information that does not qualify for an exemption. Personal information concerning applicants and personnel in their employment capacities is addressed in the separate privacy notices provided to them; that information is not excluded merely because it concerns employment.

Please read this CA Privacy Notice carefully. It explains our information practices and your applicable privacy rights; it does not require you to consent to those practices or waive any rights by using the Site or otherwise interacting with us. Where applicable law requires consent, we will obtain it separately. We may provide supplemental privacy notices or disclosures on specific occasions that supplement this CA Privacy Notice.

I. INFORMATION WE COLLECT

The categories of personal information we collect vary depending on your relationship and interactions with us. We collect personal information directly from you, automatically from your browser or device, from our affiliates, from service providers and business partners, and from publicly available sources, as applicable to the information and interaction involved. Companies that provide services to us may also collect personal information on our behalf. The categories described below concern information subject to the CCPA; overlapping categories of financial information may instead be addressed by our AlphaCore Financial Information Privacy Policy where an applicable exemption applies.

The information we collect from and about you may include the following:

• Identifiers, such as name, alias, work postal address, home and work email address, mobile and work telephone phone number, and Internet Protocol address.
• Professional or employment-related information, such as your title and the name of your employer.
• Internet or other electronic network activity information, such as browsing history, search history, and information on your interaction with the Site, including without limitation when you enter and leave the Site, the site or webpage you visited before visiting our Site, and the number of times you visit our Site.
• Other information you provide us, such as any information you choose to provide by e-mail.
• Sensitive personal information, such as account login credentials, government identification information, or other information that may be considered sensitive personal information under the CCPA, only to the extent collected in connection with security, access management, office visits, legal compliance, or other permitted business purposes.
• Geolocation information, audio, electronic, visual, or similar information, and inferences, only to the extent such information is collected through website analytics, office visitor systems, security systems, communications, or similar business operations.
• Sensory data such as audio or visual recordings (if the you attend meetings) and photographs or visual recordings (if the you attend our events); and
• Professional, employment, and education-related information such as occupation, employer, employment history, income, industry affiliations, and education.

We may combine this information with information collected from or about you in other contexts, including information from publicly available sources, such as your company website, and other sources. We apply this CA Privacy Notice to combined information to the extent it is subject to the CCPA and apply our AlphaCore Financial Information Privacy Policy to nonpublic personal information covered by that policy. Combining information does not, by itself, determine whether a statutory exemption applies.

Some information is collected automatically via cookies and similar technologies. For more information on our use of cookies and your choices regarding them, please see our Cookie Policy.

II. HOW WE USE YOUR INFORMATION

We and the companies that provide services to us may use the categories of personal information we collect for the following business or commercial purposes, as applicable:

• To maintain, administer, and provide the Site, including to fulfill your requests, and offer the features and functionalities of the Site, and for related operational purposes.
• To maintain, administer, and provide our services to our customers, and for related operational purposes.
• To fulfill our contractual obligations to you or your employer.
• To communicate with you, including to respond to your questions or other requests; provide support; provide you with information on services that you request; and notify you about changes to our Site, services, policies, terms, and notices.
• To verify your identity and manage access to our Site, offices, systems, services, and communications.
• To detect, protect against, and prosecute security incidents and fraudulent or illegal activity.
• For purposes of bug detection, error reporting, and activities to maintain the quality or safety of our service.
• To market our services to you (subject to any preferences you have communicated to us, such as, e.g., unsubscribing from marketing emails).
• For event registration, scheduling, administration, office visitor management, and related purposes.
• To comply with applicable laws (for example, to comply with recordkeeping, reporting, tax, and other legal and regulatory obligations), respond to law enforcement requests (such as a search warrant, subpoena or court order), or to carry out professional ethics/conduct investigations.
• To protect and exercise our legal rights, such as to enforce our Terms and Conditions posted on the Site.
• To analyze the use of the Site for our internal purposes.
• For additional purposes that are consistent with the context in which the personal information was collected and with applicable law. Before collecting additional categories of personal information or using information for additional purposes that are incompatible with the disclosed purposes, we will provide any required notice and obtain any consent required by applicable law.

III. HOW WE DISCLOSE YOUR INFORMATION

We limit internal access to personal information to personnel with a business need to know. We disclose personal information externally only as applicable to the category of information, the relevant interaction, the purposes described in Section II, and applicable law. The following table identifies categories of external recipients; internal personnel access is not a separate category of third-party disclosure. Categories that overlap in Section I are consolidated below, and a recipient listed for a category does not receive every item in that category. References to service providers describe companies providing services to us, not disclosures for those companies’ own direct marketing. Disclosures of exempt financial information, including disclosures to fund administrators, transfer agents, brokers, and custodians in connection with financial products or services, are addressed in our AlphaCore Financial Information Privacy Policy rather than this table.

We maintain physical, electronic, and procedural safeguards reasonably designed to protect personal information covered by this CA Privacy Notice against unauthorized access, use, or disclosure. Access is limited to personnel with a business need to know. No security measure can provide an absolute guarantee of security.

IV. HOW WE RETAIN YOUR INFORMATION

We retain each category of personal information for as long as reasonably necessary and proportionate to fulfill the purposes described in this CA Privacy Notice, including to provide and administer the Site and services, communicate with you, manage our business operations, maintain security, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and satisfy recordkeeping requirements. Retention periods may vary depending on the type of information, the context in which it was collected, applicable legal or regulatory requirements, and whether a litigation hold, investigation, audit, or other legal obligation requires a longer retention period.

V. NOTICE FOR CALIFORNIA RESIDENTS

This section describes the CCPA rights available to California residents with respect to personal information covered by this CA Privacy Notice. The information-specific exemptions and separate employment-context notices described above apply. An individual’s status as a client or prospective client does not, by itself, exclude all of that individual’s personal information from the CCPA.

A. Categories of personal information we collect, use, disclose, and retain
In the 12 months preceding the effective date of this CA Notice, we may have collected, used, disclosed, and retained the categories of personal information described in Section I, “Information we collect.” We collect personal information from the categories of sources described in Section I, use it for the business and commercial purposes described in Section II, disclose it to the categories of recipients described in Section III, and retain it as described in Section IV.

B. Your CCPA rights
Subject to applicable exceptions, California residents may have the following rights under the CCPA with respect to personal information covered by this CA Notice:

• • Right to know/access: You may request that we disclose the categories and specific pieces of personal information we collected about you; the categories of sources from which we collected it; the purposes for collecting, using, and disclosing it; the categories of third parties to whom we disclosed it; and the categories of personal information disclosed to each category of third party.
  • Right to data portability: You may request a copy of personal information we maintain about you in a portable and, to the extent technically feasible, readily usable format.
  • Right to correct: You may request that we correct inaccurate personal information that we maintain about you.
  • Right to delete: You may request that we delete personal information we collected from you, subject to applicable exceptions.
  • Our practices concerning personal information covered by this CA Privacy Notice are described below. You may contact us using the methods in “Exercising your rights” if you have questions about those practices or your applicable CCPA rights.
  • Right to limit sensitive personal information: The CCPA provides a right to limit certain uses and disclosures of sensitive personal information. We use and disclose sensitive personal information covered by this CA Privacy Notice only for the purposes specified in section 7027(m) of the CCPA regulations and do not use it to infer characteristics about you. Accordingly, we do not offer a separate limitation mechanism for our current practices.

You also have the right not to receive discriminatory or retaliatory treatment for exercising your CCPA rights.

We do not sell personal information covered by this CA Privacy Notice and have not sold such information during the 12 months preceding its effective date. We also do not share personal information for cross-context behavioral advertising and have not done so during that period.

Exceptions to your rights: Your rights are subject to the exceptions and limitations applicable to the particular request under the CCPA. For example, we may retain information that applicable law requires us to retain or that is reasonably necessary for another legally permitted purpose. A permitted basis to retain information does not automatically permit us to deny access to or correction of that information. If we deny a request in whole or in part, we will explain the applicable basis to the extent required by law and fulfill the remainder of the request where required.

Exercising your rights: To exercise the rights described above, please submit a request to us by either sending an email to [email protected] or calling (858) 875-4100. Please note: 

• You or your authorized agent may submit a request concerning your personal information. As permitted by law, we may require an agent to provide proof of your signed permission and may ask you to verify your identity directly with us or confirm that you authorized the agent. Different requirements apply where an agent acts under a valid power of attorney under California Probate Code sections 4121 through 4130. We will not impose verification or authorization requirements beyond those permitted for the particular request.
• Your request must: (1) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information, or an authorized representative of such person, and (2) describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it.
• For requests to know, delete, or correct, we use reasonable verification methods appropriate to the nature of the request, the sensitivity of the information, and the risk of unauthorized access, deletion, or correction. Where feasible, we match information you provide with information we already maintain. Additional verification may be necessary for requests for specific pieces of personal information or other higher-risk requests. We collect additional verification information only as necessary and use it only for verification, security, or fraud prevention as permitted by law. If we cannot verify your identity, we will explain the limitation and provide any required information about how to proceed. Requests to limit the use and disclosure of sensitive personal information, where applicable, are not subject to identity verification.

You do not need to create an account to submit a request. We generally process requests free of charge. If a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline to act only as permitted by the CCPA, and we will explain the basis for that determination and any applicable fee.

Verification Process and Response: We will confirm receipt of a request to know, delete, or correct within 10 business days and explain our verification process and expected response timing, unless we have already granted or denied the request. We will respond within 45 calendar days after receipt, including the time needed to verify the request. If reasonably necessary and permitted by the CCPA, we may extend that period by up to an additional 45 calendar days, for a maximum of 90 calendar days from receipt, and will notify you of the extension and its reason within the initial response period.

C. “Shine the Light” disclosure
California’s Shine the Light law provides certain California residents with rights concerning disclosures of personal information to third parties for those parties’ own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.

VI. CHILDREN’S PRIVACY

The Site is not directed to individuals under 16, and we do not knowingly collect personal information from individuals under 16 through the Site. If we learn that we have collected personal information through the Site from a child under 13 without any consent required by applicable law, we will take reasonable steps to delete that information. This website statement does not describe information maintained in connection with financial products or services, which is addressed in our AlphaCore Financial Information Privacy Policy.

VII. CHANGES TO OUR PRIVACY NOTICE

We update this CA Privacy Notice as required to reflect our practices and applicable law. We post the current notice on the Site and identify its last-updated date. Before collecting additional categories of personal information or using information for additional purposes incompatible with the purposes previously disclosed, we provide any required notice and obtain any consent required by applicable law. Posting an updated notice does not, by itself, constitute consent to a new use.

VIII. CONTACTING US

If you have questions about this CA Privacy Notice or would like to exercise a privacy right, please contact us at [email protected], call us at (858) 875-4100, or write to us at AlphaCore Wealth Advisory, Attn: Privacy, 1200 Prospect Street, Suite 200
La Jolla, California 92037.

Updated: November 3, 2026